In this episode, Rich interviews Calla Ricciardi of Century 21 Affiliated in Kenosha, Wisconsin, a Century 21 Double Centurion and/or Grand Producer since 2002! Calla shares her ‘old school’ methods for creating listings, along with her daily method of operation, including the exact amount of prospecting time. She explains why she doesn’t think a team is profitable, the main money mistake most agents make and why having a coach for two decades has kept her reaching her goals, year after year.
[02:30] About Calla
[04:55] Calla’s ‘old school’ method for creating listings
[06:38] How coaching and goal setting helps Calla stay mentally on her game
[11:50] Increasing revenue by keeping costs low (and not paying for leads)
[15:01] Why you need to stop caring what people think and just make the call
[16:29] Calla’s daily method of operation, including exact prospecting time
[17:10] Why Calla believes building a team isn’t profitable
[21:58] The money fail most agents make
[27:00] Avoiding pain drove her to real estate, but being coachable kept her in it
[30:22] The systems that allowed Calla to balance work and family
[34:00] How getting burned once taught Calla a lesson all agents need to know
Calla Ricciardi has built an enviable career as a Realtor® in Kenosha, Wisconsin since 1983, helping over 2800 families buy or sell real estate. During that time, Calla has accumulated many prestigious awards, including the Century 21 Double Centurion awards, the Grand Centurion award and more, selling more than 100 homes a year for 2019 and beyond. In addition to her accolades, Calla holds the professional designations of Accredited Buyer Representative and Certified Residential Specialist.