In this episode, Rich interviews top producer & Real Trends Award-winner, Johanna Rhodes, who earned her accolades by guiding clients through 147 transactions in 2019 without the help of admin staff or team members. Johanna talks about braving the early days of the business and risking money she hadn’t yet earned to grow her business, why she is still dominating her marketplace WITHOUT a CRM or drip campaigns, and how both fear and inspiration have been motivators for her. You won’t want to miss Johanna’s words of wisdom for anyone reaching for the top and her absolutely genius tip for firing a client that isn’t the right fit.
[02:00] About Johanna
[03:45] Braving the early days and risking money she hadn’t yet earned
[07:50] How Johanna sells without being ‘salesy’
[11:40] Succeeding without a CRM or drip campaigns
[18:00] At 50% referral business, Johanna values being a lone producer
[21:15] The non-traditional characteristics that lead to connection with clients
[22:50] Using both fear and inspiration as motivation
[25:50] The mental shift from employee to entrepreneur with no glass ceiling
[30:20] Learn Johanna’s method for firing a client who isn’t the right fit
[34:30] Words of wisdom for an agent climbing to the top
[39:07] How to reach Melissa & The Charlton Team
Joanna Rhoads is an award-winning real estate agent with Re/Max Concepts out of Lincoln, Nebraska. In 2019, Johanna was awarded the #165 spot for Individual Transactions in the United States by Real Trends, which she earned by completing 147 transactions as a lone producer, without the support of admin staff or team members. Her focus on communication, client care and education shines through in her work, and her raving client reviews are a testament to that.